On this programmed you will study a wide range of topics as part of the core modules, many of which offer a global outlook to help prepare you for a career in the complex environment of an international business. As part of the course, you will study areas including Human Resource Management, Critical Management, and Advertising and Communications. All core modules are designed to give you a broad understanding of the different challenges faced within an international business setting. By educating you on a wide variety of contexts and business models, you can gain the skillset needed to pursue a career in a diverse range of roles.

The course enables you to tailor your studies to your own personal and career interests, with the opportunity to choose from a selection of marketing-focused modules. All of these modules are designed to develop your skills in identifying and implementing strategic plans in specific areas of marketing.

Key features

• You will be taught by expert academics with first-hand experience of researching or working in marketing and business areas.
• During the programmed you will have the opportunity to attend guest lectures from prominent industry professionals, who will help to enhance your learning through delivering their own personal experiences and knowledge.
• Part of your assessment will be to participate in a state-of-the-art, computer driven business simulation exercise, which will help you to apply many aspects of your learning and development to a real-world scenario.
• This course offers a range of relevant optional modules for you to choose from, allowing you to tailor your learning to your career aspirations, whether that includes launching your own business or helping to grow an established company.