The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry.

You’ll learn how to analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.

Grounded in the latest theory and with a strong focus on practical elements, you’ll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.

This programme is an ideal choice if you’re looking to start a career in marketing and offers students the opportunity to learn the fundamentals of the industry, so it’s suitable even if you’ve previously studied other subjects such as finance, the arts, computing, engineering or architecture.

If you have previous marketing qualifications or experience, an ideal choice for you would be our Strategic and Digital Marketing MSc course.

Key features

• Work towards achieving the Chartered Institute of Marketing Postgraduate Diploma in Professional Marketing. While you are studying for your qualification, you will have the opportunity to work towards achieving this enhanced qualification which is sought after by employers worldwide.
• You’ll learn about the latest developments in the field and how to understand the key marketing issues faced by a variety of organizations.
• You have the opportunity to tailor the course to your career aspirations by choosing from a range of modules to suit your interests.
• You will have the opportunity to develop both personally and professionally.

“What I most enjoyed from the course was the fact that for most of the modules the assignments were based on real companies, because concentrating on a business would make the research easier and more advantageous for us to learn.” – Kristi Bengu, Marketing Management MSc student