About the course

This one-year course is for those who have already completed two years of undergraduate-equivalent study in a related subject (Level 4 and 5 or 240 credits) and wish to gain a degree in Business Administration with a specific focus. It opens the door to a range of rewarding careers in the business sector and marketing.

With its dynamic blending of theory and practice, this highly vocational degree explores the latest developments in marketing, communications, digitization, and social media. There is also a clear focus on developing your employability: the course builds your understanding of the core principles of business knowledge and operations, taking a global perspective and covering a variety of organizations, from small/medium businesses to multinationals and new ventures.

Using real-life case studies and practical exercises, you explore marketing thought and practice across the globe, analyzing and reflecting on key marketing decisions. You learn to apply established techniques – such as problem-solving, critical thinking, and analysis – to solve real-life problems while challenging marketing concepts and data.

With this degree, you should have already studied marketing or business administration at an appropriate level or have substantial, relevant work experience in the field. You will be ready to extend your existing knowledge, skills, and capabilities to respond proactively and creatively to contemporary issues in marketing, in the UK and abroad.

Why choose this course?

Study advanced topics in business, including research methods and strategic management, while developing your knowledge of global marketing and marketing management
Be part of a thriving international Business School with plenty of support from our expert academic team, who cover a wide range of international business fields
Learn from a research-active academic team, in an international faculty recognized for their top-level research
Study at a Business School with partners across the world, giving you the cross-cultural perspectives you need to work in the global market
Benefit from regular interaction with industry professionals, helping you to progress seamlessly into employment in the marketing industry
As a graduate, this degree opens a career path in areas such as integrated brand communications; specialist marketing; advertising and client-side brand management; business-to-business marketing; industrial marketing; and marketing roles within not-for-profit organizations. You can also further your studies in one of our specialists Masters’s programs such as MSc Marketing, MSc Digital Marketing, and MSc International Business