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If you have a committed interest in studying marketing as a major part of your degree and see yourself developing a marketing-oriented career, then this course gives you the skills you need for a career in marketing management.
In order to remain competitive, businesses are looking for graduates able to work in a flexible, collaborative way in order to provide innovative marketing solutions to often complex, open-ended problems. This course is designed to develop these skills through an energizing approach that links academic theory and real-world projects in realistic business and marketing settings.
In your first year, you gain the core business knowledge you need, from accounting and business practice to managing people and using data to build a business. You then go on to explore aspects of business and marketing such as brand management; contemporary issues; leadership and management; operations and project management; and strategy and innovation. In your final year, you complete a dissertation in an area of interest in marketing.
Benefit from a degree that combines marketing knowledge with general business and soft management skills, giving you the capabilities to work across many different task roles
Learn through a wide range of methods including academic writing; reports and presentations; time-limited talks simulating real-world demands; individual and group projects; and exams
Study in our Business Pods that simulate a modern office environment
Develop transferable skills in problem-solving; work analysis; presentation; team-working; communication; and critical thinking
Take the course over four years and benefit from a fee-free year in the industry (see below), gaining experience, building your CV, and making contacts for the future
If you need an entry route into the degree-level study, start with a Foundation Year (see below), completion of which guarantees you entry to this degree course
The University accepts the following qualification as satisfying the English Language requirements for entry to a Bachelor’s or Master’s degree.
| Level of Study | Fees 2022-2023 |
|---|---|
| Undergraduate – BA/BSc | £13,500 (per annum) |
| Undergraduate – BA/BSc Degrees with Foundation years (Foundation year only) |
£13,500 (for Foundation Year only) |
Please note: per annum means fees are payable each year of the degree. Total means this is the entire cost of the degree. The amount is not payable each year unless specified.
* £1,400 per annum payable for the provision of placement.
In the first year only on either undergraduate or postgraduate degree courses, international students will receive a £1,000 VC Scholarship. An international student progressing to a higher level degree* will receive, in the first year only of the new course, both a £1,000 VC Scholarship and a £500 alumni discount. Additional discounts of £500 are available for prompt payment of the first year fees in full, before or at registration (undergraduate and postgraduate).
* Including undergraduate to postgraduate, and postgraduate to MBA.
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